SPAR × Daily Bagel

"Get all the news you need in under 8 minutes"

3.75M+ Monthly Views
1.155M+ Unique Accounts Reached
5.5% Engagement Rate
500+ New Subs Daily
Projected Monthly Growth: 10%
🎵 TikTok 🎥 YouTube 📱 Instagram 🎧 Spotify 🌐 Website

Our Current Reach

Platform Monthly Views Unique Accounts Reached Status
📱 Instagram 1.8M views 439K accounts Mobile-first audience
🎥 YouTube 650K views 173K accounts Deep engagement
🎵 TikTok 1.3M views 543K accounts Viral reach
TOTAL 3.75M views 1.155M+ unique accounts Growing daily

Key Metrics

  • 150,000+ Total Followers across platforms
  • 5.5% Engagement Rate (Industry avg: 1-3%)
  • 500+ New YouTube subscribers per day
  • 99.6% South Africa-focused content

Audience Quality

  • 81.5% under 45 years old
  • 57% Male / 43% Female balanced reach
  • 83% Quality Comments engaged community
  • Working professionals & families making daily decisions

Your Perfect Customer

Age Group Percentage Profile
25-34 years 36% Prime professionals ⭐
18-24 years 24% Young adults
35-44 years 21.5% Established families
Total under 45 81.5% Core SPAR demographic

Geographic Distribution

Location Percentage Market Insight
Johannesburg 34.7% Largest metropolitan market ⭐
Other Regions 23.5% Nationwide reach
Cape Town 20.8% Western Cape hub
Pretoria 12.2% Capital city audience
Durban 6.3% Coastal market
Major Urban Centers 74.0% Prime SPAR locations

Strong presence in South Africa's major SPAR markets

Explosive Growth Trajectory

+500 New Subscribers Per Day
Timeframe Views Growth
Today 3.75M/month Current rate
Year 1 60M+ annual Conservative
Year 2 100M+ annual With sponsorship

Per-Content Performance Growth

July 2025

3,548 avg views

August 2025

6,410 avg views

+81% growth

September 2025

10,709 avg views

+67% growth

160% increase in 3 months

Why Daily Bagel for SPAR?

⏰ Perfect Timing

We reach South Africans every evening at 6PM—right when they're planning meals and tomorrow's shopping.

🎯 Prime Demographics

81.5% under 45 years old—working professionals and families making daily purchasing decisions.

🇿🇦 South African Pride

99.6% SA-focused content celebrating local stories and community—perfect alignment with SPAR's values.

📈 Early Investment Opportunity

Partner now during explosive growth phase (500+ subs/day) before rates scale with audience size.

Partnership Options

Option 1
R30,000/month
Est. Reach: 500K+ monthly views
  • 1 main episode per week x 3 platforms
  • Branded intro segment
  • 4 shorts per week "Powered By Spar" logo placement x 3 platforms
  • Social media mentions
  • Spar social links in description
⭐ RECOMMENDED
Option 2
R50,000/month
Est. Reach: 1M+ monthly views
  • 2 main episodes per week x 3 platforms
  • Branded intro segment + 2U app plug
  • 8 shorts/reels weekly "Powered By Spar" logo placement x 3 platforms
  • 4 dedicated SPAR content videos
  • Exclusive category sponsor
  • No competing grocery brands

Content Integration Opportunities

Brand Integration

  • Logo placement on videos
  • Verbal mentions in episodes
  • Description links to SPAR
  • Social media amplification
  • Exclusive category sponsorship (Option 2)

Content Opportunities

  • "SPAR Price Watch" segment
  • "Fresh Finds" - Local SA products
  • "Community Spotlight" features
  • Economic & consumer news integration
  • 2U app integration (Option 2)

Performance Tracking

  • Monthly view reports
  • Engagement analytics
  • Demographic insights
  • Growth tracking
  • ROI analysis

The Opportunity

Why Act Now?

First-Mover Advantage

  • Daily Bagel is in rapid growth phase
  • 500+ subscribers daily
  • Peak weeks hitting 650K+ views
  • Partner before rates increase

Perfect Alignment

  • Both brands rooted in SA communities
  • Daily news = daily shopping mindset
  • Economic content = consumer context
  • Trust & quality focused

Measurable Impact

  • Clear performance metrics
  • Detailed monthly reporting
  • Audience insights access
  • Proven engagement rates
"There's a SPAR Near You" × "Get all the news you need in under 8 minutes"
Perfect Together.

Let's Start the Conversation

Daily Bagel × SPAR
Bringing South Africans quality news and quality groceries, every single day.

Start Partnership Discussion

Next Steps

Contact: business@dailybagel.co.za

Website: www.dailybagel.co.za

Timeline

Week 1: Partnership discussion

Week 2: Contract finalization

Week 3: Integration launch

Month 1: Performance tracking begins

Daily Bagel: South Africa's fastest-growing news commentary platform
3.75M+ Monthly Views | 1.155M+ Unique Accounts Reached | 500+ New Subscribers Daily | 99.6% SA Content
🎵 TikTok 🎥 YouTube 📱 Instagram 🎧 Spotify 🌐 Website
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Bagel Inc.
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Bagel Inc.
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Get in Touch

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